Saturday, November 15 2003
Electronic galleys are the next step in the evolution of the printed galley, the cornerstone of publishers' book promotion strategies for more than 50 years. Galleys also are known as uncorrected page proofs or advanced reader copies. When galleys first came to the scene, book promoters learned that they could increase awareness of new titles by sending pre-release titles to reviewers and other potential book marketing partners. Today, publishers can create exciting Internet marketing opportunities by taking advantage of breakthroughs available with egalleys.
Electronic galley services use proprietary digital publishing technologies to produce ebooks faster, easier, and less expensively than only shipping traditional galleys. Egalley invitations can be emailed to anybody you'd send a bound galley, with a lot more global coverage: reviewers, editors, libraries, journalists, resellers, Web sites, catalogs, bookstore buyers, and other agents of influence. They save recipients the hassle of receiving, storing, and processing bound galleys. They also reduce waste from overprints and are environmentally friendly.
